Course Number: WCCF-M 4003
Duration: One day
Without marketing, the fact that you've built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. Your engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in coordinating those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, you will develop essential marketing skills. You will develop strategic and tactical skills to create, execute, and evaluate a marketing plan. This course is designed for business people with little or no knowledge of marketing practices, as well as inexperienced marketing professionals. Upon successful completion of this course, students will be able to:
Analyze your market.
Position your product.
Course Core Competencies:
Analyzing Your Market
Topic A: Determine Your Sales Objectives
Topic B: Analyze the Market
Topic C: Isolate Your Market Segment
Topic D: Analyze Your Product
Positioning Your Product
Topic A: Position Your Product
Topic B: Price Your Product
Topic C: Brand Your Product
Topic D: Develop Your Advertising Tactics
Topic E: Organize Your Marketing Efforts
Topic F: Conduct a Marketing Audit
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